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A new era of pharmacy benefit services to lower medication costs
On October 27, 2025, Evernorth® Pharmacy Benefit Services unveiled a transparent rebate-free pharmacy benefit for lower costs and a simplified member experience.
Bringing greater clarity to health care costs
Ashley Holzworth-Nash, Pharm D, Vice President, Evernorth Product Strategy and Solutions shares how we are helping members make more informed care decisions through greater price transparency, personalized guidance, and tools that simplify affordability.
How the pricing model works
Evernorth is ensuring that members pay the lowest available cost for both brand-name and generic medications, whether it is the Evernorth negotiated price, their copay, or a cash discount. Discounts are applied upfront, not through post-purchase rebates—improving transparency and predictability.
For example, if a medicine has:
An Evernorth negotiated price of $22 (70% off the list price),
A cash discount price of $20,
A drug company's "direct-to-consumer" price of $50, or
A copay of $25; the customer will pay $20, the lowest of the four options.
Explore the pricing model in action
Our interactive consultant resource features examples that show how the evolved model is designed to bring predictability, transparency, and aligned incentives to client pharmacy benefit conversions.
What this means for clients:
Transparent and predictable pricing
Moving away from the current rebate system toward a fee-based contracting model makes it easier to budget and plan.
Simplified member experience
A first-of-its-kind functionality that makes it easy to find, fill, and pay for prescriptions based on what matters most to members: lower cost medications, local pharmacies, and a seamless experience.
Clinical expertise and deeper insights
Access to robust clinical safeguards and safety checks to help prevent harmful drug interactions, flag allergies and ensure medications are taken correctly.
Explore additional resources on the new contracting model below: